Cersaie - is one of the largest ceramic tile exhibitions in the world. It takes place in Bologna, Italy every year and local taxi drivers would be set for life if only they weren’t so lazy. A great number of distributors from all over the world attend the exhibit in search of a Holy Grail – the tile that would sell itself in the stores. The exhibition also welcomes thousands of designers and architects who are hoping to see something unprecedented, and hundreds of tile manufacturing companies have to shell out good amount of cash in order to get good reviews and immortalize their name and honor. To learn more about the exhibition and whether it is worth attending please read our article Cersaie. Notes from the fair. The text below focuses exclusively on new products this year. .
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Being at Cersaie makes you happy as a child. The exhibit’s busy corridors draw you in with their brilliance. It makes you want to dash out and see what is around the corner.
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The harmony of beauty prevails inside the booths. Lively clouds are floating on the walls. Flowers are blooming nearby.
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| Mosaic from the Bisazza factory |
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| One more mosaic from Bisazza |
Butterflies and other God's creatures are flapping their wings from the booths.
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| Most darling tile from Vives |
Magical pictures of child’s kaleidoscope are blooming on the walls.
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| Mosaic from Bisazza |
Each tile mosaic is happily smiling at you.
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| Мosaic from Sicis |
It seems like the whole world is kind and beautiful.
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| Floral panel from Vives |
Welcoming children of the Peninsula treat you just as well as Caesar would.
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You are convinced that Italy is, undoubtedly, a great country of art and culture.
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| Mosaic picture from Appiani |
And even austere black and white flowers are just about to attract butterflies.
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| MosaicoPlus |
Or the flowers are going to take off just like butterflies.
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| MosaicoPlus Composition |
People can certainly fly as well. Using beautiful, kind, magical fans, of course.
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| New product from Bardelli factory. |
More fans and flowers for you
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| New products from Sicis factory |
In order to help people remember that flowers need to be taken care of, factories are planting them into pots.
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| Bardelli takes care of all that is alive |
Music! Little dogs! Flowers!
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| Paradise as seen by Bardelli |
Tile is created for celebrations!
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| Joyful decors from Saloni factory |
Even a kind rhino is just about winking at you from under the celing.
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| Vives factory booth |
You begin to believe that large size tile is beautiful.
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Even the size of one meter by three meters tile.
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Even one and a half by three meters tile. You begin to believe that bathrooms where such tile can fit actually exist. A naive voice in your head is gently telling you that the most important thing is just to make it to the elevator and then try to carefully carry the tile in the hallway. It tells you that you can even turn around in the hallway with such tile.
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| The impossible is possible. Porcelaingres |
However, such paradise lasts no longer than a sparrow’s song in the morning. Somewhere around minute 20 of walking around the exhibit you begin to get a sneaking suspicion that the world, perhaps, is not as wonderful as you wish it to be. Some booths begin to hint at the fact that world is not made up just of a white line.
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| Villeroy Boch tile |
And that no matter how beautiful the lines are sooner or later they will dead end at the wooden floor. Imitation wooden floor tile, to be exact.
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| Interior design of the bathroom from Santagostino |
One imitation wooden floor tile is good. So is one booth with imitation stone tile. You see it and say: - Hey! Hi stone!
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| Ariostea factory booth |
You say the same thing to the second and third booth. But not everyone is going to make it to the twentieth imitation stone booth.
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| Caesar factory paviolion |
Stone begins to seem a little less friendly at your 50th imitation stone booth. People still attend it, but mainly in order to rest and eat a bit.
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| Imola factory pavilion |
After the 51st booth even the exhibit hallways begin to seem not so friendly.
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Please read about our fascinating experiences in the continuation of the article
Article continued Part 2 Imitation stone tile
Article continued Part 3 Imitation cement tile
Article continued Part 4 Imitation wood tile
Article continued Part 5 Volume decors for the tile
Please also read
Cersaie 2011 Photo Review. Flower novelties
Citta della Posa - master class in laying tile at Cersaie 2012 exhibition
